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Writer's pictureSujata Singh

What is Influencer marketing? How does it help businesses to grow?

Updated: Nov 22, 2022


Influencer Marketing- Ingenious minds

Image source: x-cart

Introduction

Influencer marketing is based on the collaboration effects with influencers and also how it helps a brand to grow. This type of marketing is based on the people who have influencing features and can help a brand stand out.

In order to demonstrate your authority, trust, and leadership within your sector to consumers, use influencer marketing.

Instead of using traditional ways of marketing, a combination of online marketing has been more beneficial. The most effective methods so far are influence marketing, word of mouth, and other user-generated materials.


Who is an influencer?


Influencer Marketing- Ingenious minds

Image source: Forbes.com


An influencer is a person who has a considerable or authoritative impact on a purchase choice. Influencers unlike celebrities can be present anywhere. They can be your known photographer, writer, singer, etc. Social media has mutual respect for all content creators. Meanwhile, with their postings and content suggestions, people trust them and follow them for more genuine updates.


Influencer Marketing Statistics


Influencer Marketing- Ingenious minds

Created by: ingeniousminds.in


What Influencer Marketing is not about?

  • It's not just about getting people with followers and sending them goods to promote. It's much more than that.

  • It is never about quick results, it's a slow game where your profile slowly understands the public and attains its followers.

What is the secret of such a boom in influencer marketing?

Increased searches for the term influencer marketing


Influencer Marketing- Ingenious Minds

Image source: wobb.ai


Since 2016, searches on Google for the term "influencer marketing" alone have increased by 465% to around 1500% in 2019. It's obvious that this is a current sensation on the internet. It has increased interest in learning more about influencers and making better business.


Increase in the Influencer Marketing Budget

The coronavirus in 2020 has proven to be the fuel for influencer marketing, which is expected to rise in 2021. Above all, the size of the market has grown from just $1.7 billion in 2016 to $9.7 billion in 2020. However, in 2021 it reached a value of $13.8 billion.

Influencer Marketing- Ingenious Minds

Image source: wix


Marketers and brands are having faith in influencer marketing

The increased number of influencers on social media has made brand engagement a cakewalk. Along with organic followers, the impact created by influencers has helped the business to grow faster.


Let's wind up!

The number of followers along with engagements is the major requirement of a social media influencer.

For someone to be called a social media influencer, along with the number of followers, the right amount of engagement is needed. Also, this is the most important feature brands look for in influencers. Therefore, to increase online reach and grow their business, they need influencers to connect organically.


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